Become a
Digital Marketing Professional

MSU Digital Marketing Boot Camp | Learn to
Drive Impactful Marketing in 18 Weeks

  • Global Network: Gain access to a network of 250+ employers looking to hire.
  • Professional Experience: Take advantage of paid micro-internship opportunities.
  • Career Support: Access free professional resources throughout your career.
  • Respected Credentials: Earn a Certificate of Completion from a recognized university.

Get Program Info

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Next Start Date:

April 8

Time to Complete:

18 weeks, part-time

Live Online Classes:

9 hours per week

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Marketing Is Always Evolving. Evolve With It.

The digital marketing world changes constantly. With MSU Digital Marketing Boot Camp, you’ll become fluent in both the foundational practices and the latest platforms as you prepare to excel in this fast-paced field and stay ahead of the trends.

Demand for skilled digital marketers has dramatically increased. LinkedIn reported a 63% growth in marketing jobs in the first half of 2021, with 5 of the top 10 marketing job posts in the digital or media space

1LinkedIn

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Get a Paid Micro-Internship

Take your job-readiness to the next level. Gain valuable professional experience with a paid micro-internship while still enrolled in the boot camp program. These short-term, paid client assignments are made possible through our exclusive partnership with Parker Dewey, a platform pioneer in providing equitable access to micro-internships.

Take advantage of exclusive micro-internships and:

  • Gain valuable real-world experience
  • Generate income during boot camp
  • Build your professional resume and portfolio
  • Gain access to an exclusive network of potential employers

The Support You Need to
Transform Your Career

We’re committed to equipping you with the skills you need to make an impact, while also providing you with unparalleled support and resources before, during, and after your boot camp.

  • Work with an admissions officer who will prepare you for your boot camp.
  • Access a 1-on-1 tutor if you get stuck.
  • Connect with a powerful network of engaged instructors, TAs, peers, and graduates.
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Our Boot Camp Graduates
Are in Demand

Our boot camp learners go on to work for some of the world’s top companies, including over 62% of the Fortune 100.

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Further Your Career

Our Career Engagement Network will help you apply the tools and knowledge you have learned to advance your career. We will help you optimize your resume and LinkedIn profile, prepare for interviews, and build a portfolio of relevant, real-world projects. You’ll also have access to free career resources throughout your professional life.

Innovative Curriculum. In-Demand Skills.

In 18 weeks, MSU Digital Marketing Boot Camp will prepare you with the comprehensive digital marketing skills you need to create and execute successful real-world marketing strategies, including search engine optimization (SEO), paid and organic social media, marketing analytics, audience building, and display and pay-per-click advertising.

The hands-on curriculum is delivered through live, online classes and high-quality coursework. Our instructors are fully vetted by the university and offer 1-on-1 virtual guidance to learners throughout the program.

Get up to speed on essential marketing skills. This asynchronous module was designed for those coming to the course with no prior marketing experience, or those who would like a refresher on marketing fundamentals.

  • What you will learn:

  • Value Propositions
  • Marketing Research
  • Audience Segmentation
  • Branding
  • Customer Journeys
  • Marketing Funnels
  • Marketing Plans
  • Marketing Objectives & KPIs

Learn how digital marketing channels can work together to meet business goals, how to use data to guide campaigns, and how to find the right strategy for different businesses.

  • What you will learn:

  • Digital Marketing Channels
  • Data Strategies
  • Digital Marketing for Different Business Models
  • Content Strategy
  • Organic Social Media

Learn how to design, manage, analyze, and optimize a website for searchability so that it can successfully support your campaigns and your customers.

  • What you will learn:

  • Website Creation
  • Content Optimization
  • Search Engine Optimization
  • Link Building and Backlinks
  • Website Analytics
  • Conversion Tracking

Get hands-on experience using industry platforms to develop, launch, and optimize campaigns.

  • What you will learn:

  • Paid Search
  • Social Media Advertising
  • Display Advertising
  • Retargeting
  • Measurement and Optimization
  • Customer Relationship Management
  • Marketing Automation

Want your new skills to get you noticed? Learn how to highlight your work, optimize your professional presence, and impress hiring managers. Pair it with career coaching sessions to stand out in the job market.

  • What you will learn:

  • How to design a web-based portfolio
  • How to develop a promotional plan
  • How to brand yourself for your career search or promotions
  • How to curate and optimize coursework for your portfolio

Now You’re Ready

By the time you’ve completed the boot camp, you will have mastered in-demand skills, built an impressive portfolio of projects using real-world tools, and earned a valuable Certificate of Completion.

Learn on Your Schedule

This is a part-time, online program designed to accommodate professionals of all career stages, whether they’re looking to start or advance in a career, change direction, or take charge of marketing for their own small businesses.

Time to complete18 weeks
Live classes9 hrs/week
Homework & projects 20+ hrs/week
Class days3 weekday evenings
(3 hrs/class)

Invest in Your Career With the Right Financial Options

Digital marketing boot camp fee: $7,995

Pay in Full Discount

Pay in full at the time of enrollment and receive $500 off your total fee.

Alumni Scholarship

University alumni are eligible for a $500 scholarship.

Interest-Free Payment Plan

Pay an initial deposit and split the rest of your tuition into monthly installments over the length of the program with no interest.

edX Boot Camps does not receive any commissions or payments for referrals or successful loan applications. The lender’s loan approval criteria will apply and you should consider the terms and conditions of any loan carefully. We are not credit advisors. We make no representations about whether you will be given a loan or whether a loan will be suitable for you. We are not responsible for representations made to you by any credit provider.

What Boot Camp Graduates Are Saying

  • “Very helpful with creating a resume and cover letter that speaks to my strengths and highlighting my digital marketing experience. Great feedback and guidance with Linkedin profile and resume building.”

    Eric T.
  • “Career services helped me greatly to make sure my materials [were] employer ready, and then assisted me in confidence and advice in terms of interviews. I landed my job quickly after the boot camp, so my interview process wasn’t long, but they helped me feel confident going into the interview!”

    Jordan M.
  • “[Career Services] helped me focus on how I presented myself to potential employers.”

    John M.

A Powerful Educational Partnership

About MSU’s College of Communication Arts and Sciences

MSU’s College of Communication Arts and Sciences is the first college of communication in the country and has been a pioneer in the industry since opening its doors in 1955. ComArtSci is one of the largest and most respected communication colleges in the nation, with over 58,000 alumni.

This program is offered through the Michigan State University, College of Communication Arts and Sciences in partnership with edX.

About edX

edX, part of 2U Inc., works with respected universities and organizations to deliver innovative, skills-based training to a community of over 45 million learners around the world to support them at every stage of their lives and careers. edX delivers boot camps through an immersive learning experience with expert services and valuable resources. As of 2021, graduates have been hired by 6,700+ companies, including more than 62% of the Fortune 100.

The Next Digital Marketing Boot Camp Starts April 8. Reserve Your Spot Today!

It only takes a minute to request information and be put in touch with a member of the admissions team who can answer questions and get your application started.